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Marketing’s Holy Grail in the modern age: Getting actionable insights from an integrated marketing optimization platform
The role of the CMO is probably the most thankless job in the modern organization: company's executives expect great branding and messaging to be propelled through all the optimal channels to market to maximize awareness and, ultimately, increase sales. Read More
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F&A BPO in 2013: Step aside Magic Quadrant, hello Blueprint
After three years of hard labor, we, at HfS, are proud to launch our first "HfS Blueprint" that we believe is the a revolutionary crowdsourced methodology for evaluating business and IT service providers. Read More
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Cheap and cheerful: Is this really as good as it gets for IT Outsourcing?
ITO maybe a commodity business, but a new wave of collaborative BPO services is beginning to show the way Read More
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No Payne no Gain for a Chief Customer Officer… Part II
In case you missed IBM's CRM Chief Bill Payne's return to blog-stardom during Part I, he discussed his vision for the creation of a "Chief Customer Officer" position within companies, who would report directly to the CEO. In Part II, Bill discusses shifting mindsets, the impact of analytics and evolution of outcome-centric engagements impacting the marketing function... Read More
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Why the mid-market is the mother-in-law of outsourcing
When it comes to outsourcing, dealing with the middle-market has been somewhat akin to dealing with the mother-in-law: can be awkward to deal with, very hard to please, and always has complex demands on your patience and resources. Read More
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If SAP is like “pouring concrete into a company”, isn’t it time to reinvent business processes?
I wanted to introduce a spectacular new personality into the HfS family, Susan Scrupski, a legendary figure in the worlds of disruptive technology and social business - and Fast Company’s “Most Influential Women in Technology” in 2010 - who's embarked on a pivotal new project with us entitled "Business Process Reinvention" Read More
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A fiesta of financial services and analytics hits mid-town next week
There’s an Analytics for Banking, Finance & Insurance event in New York next week, and HfS Research is strolling down the I-95 to study the cerebral-ness. Read More
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It’s true! Freakonomics’ Stephen Dubner is coming to dreamSource…
If you've ever had some to read Freakonomics, you'll know how excited we are to announce that co-author Steven Dubner has agreed to speak at our dreamSource event this spring. Read More
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No Payne no Gain for a Chief Customer Officer… Part I
IBM's Bill Payne talks to HfS about his refining vision for the future marketing function and, perhaps most importantly, how today's businesses need to manage their most precious assets in the face of such fundamental change - their customers. Read More
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HfS Market Index shows Outsourcing of IT and Business Processes to Grow by 4% in 2013
Yes, you heard it here first, folks: outsourcing expenditure is mushrooming at the warp-speed clip of 4% this year to surpass $950 Billion, and expected to average a 5% clip each year through 2017 Read More
