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Marketing’s Holy Grail in the modern age: Getting actionable insights from an integrated marketing optimization platform
The role of the CMO is probably the most thankless job in the modern organization: company's executives expect great branding and messaging to be propelled through all the optimal channels to market to maximize awareness and, ultimately, increase sales. Read More
If SAP is like “pouring concrete into a company”, isn’t it time to reinvent business processes?
I wanted to introduce a spectacular new personality into the HfS family, Susan Scrupski, a legendary figure in the worlds of disruptive technology and social business - and Fast Company’s “Most Influential Women in Technology” in 2010 - who's embarked on a pivotal new project with us entitled "Business Process Reinvention"Read More
HfS rated in the top right-hand-corner of analyst firms for influencing buyers and journalists
HFS Research was an outstanding performer in the Analyst Value Survey. Buyers of analysts' services rate HFS Research as one of the most valuable providers, and one of a handful of firms whose influence grew most impressively in 2012Read More
Why middle management is often as influential as the C-Suite when it comes to outsourcing
The official definition of insanity in sourcing: recounting how many times a service provider has said to you, "We've got to get to the C-suite to pitch innovative ideas because middle management is too risk adverse."Read More
Fooled by Forbes’ fantasy fiction?
One issue dominating the tech-media back channels of late is publisher Forbe’s use of its column “BrandVoice” to blatantly promote various technology products, such as Oracle and SAP, with the advertorials appearing like credible news and opinion articles. Read More
HfS… Six more years?
Wouldya believe "Horses for Sources" is going to be six years old? Here's six years of soundbites, silliness sensationalism and scrutiny.Read More
Why have we become such crappy managers?
The recent post entitled "Can we ever get back to the thinking workforce" focused on the poor work habits that have infiltrated many of today's workers to create a dearth of analytical thinkers for our organizations. Read More
A new Indian marketing model – pounding anyone with a pulse with PowerPoint
Just when you thought it may be safe to give up a couple of days of your life to get to know a service provider better, one of the Indian majors has added a whole new dimension to the sales cheese game.Read More
Can we ever get back to the “thinking” workforce?
Many of today's businesses are over-bloated with operational staff whose modus operandi is about maintaining the status quo, as opposed to exploring new ways to advance the business. Read More
Are YOU ready for dreamSource?
Today, we're proud to announce the unveiling of what promises to be the ultimate sourcing showdown of leading enterprise buyers and providers... in Westchester County, New York, next SpringRead More
