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Category: CRM and Marketing
It needn’t be marketing hell, with EXL
One example of an Indian-centric provider which is setting the standard for many others to follow is up-and-coming BPO provider EXL, which has not only invested heavily in local delivery resources, but has also put significant resources into developing its corporate, sales and marketing leadership in the United States. Read More
Corsello OnDemand… on talent management, modern marketing and a little bit more
Jason Corsello didn't just turn out to be a great analyst and one of the original HR bloggers, but he's now honing his knowledge to be a real strategist in modern marketing plying his trade leading strategy and marketing for Cornerstone OnDemand, one of the hottest Cloud-based HR tech firms on the Nasdaq today, specializing in talent management.Read More
Is the day of the rock star analyst officially over?
There's been a lot of backchannel lately regarding high profile analyst departures to vendor organizations, with Thomas Otter, Gartner's hugely popular VP for Human Capital Management, hopping to SAP's recent acquisition, SuccessFactors.Read More
Marketing’s Holy Grail in the modern age: Getting actionable insights from an integrated marketing optimization platform
The role of the CMO is probably the most thankless job in the modern organization: company's executives expect great branding and messaging to be propelled through all the optimal channels to market to maximize awareness and, ultimately, increase sales. Read More
Cheap and cheerful: Is this really as good as it gets for IT Outsourcing?
ITO maybe a commodity business, but a new wave of collaborative BPO services is beginning to show the wayRead More
No Payne no Gain for a Chief Customer Officer… Part II
In case you missed IBM's CRM Chief Bill Payne's return to blog-stardom during Part I, he discussed his vision for the creation of a "Chief Customer Officer" position within companies, who would report directly to the CEO. In Part II, Bill discusses shifting mindsets, the impact of analytics and evolution of outcome-centric engagements impacting the marketing function...Read More
Why the mid-market is the mother-in-law of outsourcing
When it comes to outsourcing, dealing with the middle-market has been somewhat akin to dealing with the mother-in-law: can be awkward to deal with, very hard to please, and always has complex demands on your patience and resources.Read More
No Payne no Gain for a Chief Customer Officer… Part I
IBM's Bill Payne talks to HfS about his refining vision for the future marketing function and, perhaps most importantly, how today's businesses need to manage their most precious assets in the face of such fundamental change - their customers. Read More
