Dana Daher
Associate Practice Leader

Dana Daher is our Associate Practice Leader at HFS Research. Dana leads HFS research in employee experience, including HR technology, EX services, automation, generative AI, DEI, and sustainability.

In prior roles, Dana led IT research, advisory, and consulting services in IT strategy, digital transformation, innovation management, and IT governance. She has also authored thought leadership on multiple topics, including emerging technologies, digital strategy and transformation, cloud innovation, employee experience, and hybrid work environments.

Dana graduated from University College London in the United Kingdom with a Master’s and Bachelor’s in Anthropology. With a background in anthropology and IT, Dana is passionate about bridging the gap between strategy, people, and technology. She is based in Toronto, Canada, and enjoys traveling, pottery, roller skating, and chasing after her mini cockapoo Junie as she dashes after birds in the park.

  • When HFS announced the onset of robotic process automation (RPA) to the world in 2012, the rhetoric about software bots...Read More

  • The great GenAI paradox: It can make you dumber

    August 09, 2024 | ,

    The reality of GenAI integration into the workplace reveals a paradox: while the initial productivity gains are evident, they often come with hidden costs that can offset the benefits by creating new challenges. The highest cost that must be addressed is when people become over-reliant on GenAI to develop solutions and suffer a decline in their learning capabilities.Read More

  • We’re entering the Third Phase of AI: Purposeful AI

    Welcome to the Purposeful AI where humans set the goals and the boundaries, and your AI is empowered to deliver on the actions. This 'Third Phase of AI' follows from Foundational AI and Generative AI and is designed to make independent decisions – acting with autonomy within human-defined boundaries. Purposeful AI goes beyond a one-time-only assembly of rules of engagement. It will learn from its interactions and from prompts provided by humans to constantly improve its capabilities to action their desired outcomes in real-timeRead More

  • Can we reenergize the transactional workforce?

    February 13, 2024 | ,

    Why do so many employers feel shortchanged on performance and blame the remote work environment?  If their firms are failing and the remote environment is not improving performance, it really sounds like both leadership is failing to lead, and many employees are not performing either. Leaders need to trust their people and do all they can to get their staff to engage and collaborate, but staff also need to recognize this and motivate themselves to step it up and be engaging workers. Read More

  • Cliff riffs on GenAI’s Edison moment…

    November 29, 2023 | ,

    We recently had the opportunity to sit down with Cliff Justice, KPMG’s US head of Enterprise Innovation, to delve into the transformative power of AI and its implications for individuals and businesses.Read More

  • GenAI isn’t just eating software, it’s dining on the future of work

    September 17, 2023 | ,

    Phil Fersht caught up Paul Daugherty on the potential impacts of GenAI on enterprises and the workforce. Paul's been a bastion of AI for well over a decade and is the Chief Technology and Innovation Officer at Accenture.Read More

  • HFS doubles down on Dana!

    July 25, 2023 | ,

    With a background in Anthropology and IT, Dana Daher brings a unique human-centered perspective to the world of technology. In her new analyst role with HFS, she will collaborate on key research areas impacting clients across Employee Experiences, including HR technology, EX services, automation, generative AI, DEI, and sustainability.Read More