{"id":4680,"date":"2009-02-11T11:44:00","date_gmt":"2009-02-11T11:44:00","guid":{"rendered":"http:\/\/localhost\/projects\/horsesforsources\/nasscom-pushing-the-reset-button-on-an-industry-but-hush-hush-on-satyam\/"},"modified":"2009-02-11T11:44:00","modified_gmt":"2009-02-11T11:44:00","slug":"nasscom-pushing-the-reset-button-on-an-industry-but-hush-hush-on-satyam","status":"publish","type":"post","link":"https:\/\/www.horsesforsources.com\/nasscom-pushing-the-reset-button-on-an-industry-but-hush-hush-on-satyam\/","title":{"rendered":"NASSCOM: Pushing the Reset Button on an Industry, But Hush-Hush on Satyam"},"content":{"rendered":"<div class=\"entry-body\">\n<p><em><span style=\"COLOR: #0000bf; FONT-FAMILY: Arial\"><span style=\"COLOR: #212143; FONT-FAMILY: Arial\"><span style=\"COLOR: #0000bf; FONT-FAMILY: Arial\"><span style=\"COLOR: #212143; FONT-FAMILY: Arial\">We are priveleged this year to have AMR&#39;s own <a href=\"http:\/\/www.amrresearch.com\/AboutUs\/Analysts.asp?empId=69\" target=\"_blank\" rel=\"noopener\"><span style=\"COLOR: #0000bf; FONT-FAMILY: Arial\">Dana Stiffler<\/span><\/a><\/span>&#0160;<span style=\"COLOR: #212143; FONT-FAMILY: Arial\">at the NASSCOM show in Mumbai.&#0160; What a time to be at the heart of the Indian services industry with the recent <\/span><a href=\"http:\/\/www.horsesforsources.com\/2008\/12\/mumbai-events-test-appetite-for-offshore.html\"><span style=\"COLOR: #0000ff; FONT-FAMILY: Arial\">Mumbai terror events<\/span><\/a><span style=\"COLOR: #212143; FONT-FAMILY: Arial\">, the <\/span><a href=\"http:\/\/blogs.amrresearch.com\/outsourcing\/2009\/01\/beware-of-satyam-ambulancechasers.html\"><span style=\"COLOR: #0000ff; FONT-FAMILY: Arial\">Satyam saga<\/span><\/a>&#0160;<span style=\"COLOR: #212143; FONT-FAMILY: Arial\">and the current economic crisis&#8230;&#0160; How is India Inc.&#0160;responding? Over you to Dana:<\/span><\/span><\/span><\/span><\/em><\/p>\n<p><a href=\"http:\/\/www.amrresearch.com\/AboutUs\/Analysts.asp?empId=69\" onclick=\"window.open(this.href,&#39;_blank&#39;,&#39;scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0&#39;); return false\"><img decoding=\"async\" alt=\"Dana Stiffler\" border=\"0\" class=\"at-xid-6a00d8356fb76c69e20105362dff93970b \" src=\"http:\/\/www.horsesforsources.com\/images\/6a00d8356fb76c69e20105362dff93970b-800wi.jpg\" style=\"FLOAT: right\" title=\"Dana Stiffler\" \/><\/a>NASSCOM President Som Mittal opened the group\u2019s 17th annual leadership conference with praise for the resilient city of Mumbai, as the packed house observed a moment of silence for the victims of the city\u2019s terrorist attacks last November. It\u2019s a watershed moment for NASSCOM and the industry in general and Mr. Mittal struck just the right tone in his opening comments: cheerful, welcoming, resolute. Addressing the attacks and <strong>Satyam<\/strong>\u2019s challenges up front, he told us it was time to reset expectations.<\/p>\n<p>As for specifics, Mr. Mittal announced that NASSCOM will reconvene its ethics and governance committee. He also highlighted green technology\n<\/p>\n<\/div>\n<p><!-- pagebreak --><br \/>\nas a new opportunity and responsibility for NASSCOM members, and reminded the group that NASSCOM\u2019s work is now truly a global affair. Members from 22 countries are participating this year.&#0160;<\/p>\n<p><strong>Cisco <\/strong>CEO John Chambers delivered the event\u2019s keynote. Mr. Chambers proved the ideal man for the task, given the ups and downs he\u2019s experienced in his tenure at Cisco. His umbrella topics were global competitiveness and collaboration, accompanied, naturally, by a big plug for Cisco\u2019s TelePresence technology. But it was his anecdote about Jack Welch telling him that \u201cyou\u2019ll never have a great company until you have a near-death experience\u201d that probably resonated best with the audience, most of whom have never been through a major downturn.<\/p>\n<p>Indian Minister for Commerce and Industry Kamal Nath came next, charging NASSCOM to use the global economic crisis as a time to look inward to the Indian market opportunity. India\u2019s IT sector has been heavily export focused, the largest players even more so. This has left much of the Indian IT opportunity, especially at the enterprise level, open to rivals IBM and HP. I agree with Minister Nath that Indian IT needs to be stronger domestically for another reason as well: the multinationals we work with all have emerging market IT strategies. Today, Accenture, HP, and IBM are better-positioned to advise on and support these operations than Indian service providers.<\/p>\n<p>Then, finally, the session I had been anticipating the most: a panel discussion featuring Vineet Nayar, Nandan Nilekani, and S. Ramadorai, top executives of <strong>HCL Technologies<\/strong>, <strong>Infosys<\/strong>, and <strong>Tata Consultancy Services<\/strong>, respectively. <strong>TPI<\/strong>\u2019s Dennis McGuire was there for buyer insight and color commentary as well. I was less interested in what the panel had to say than in how they would said it. Indeed, it was fairly predictable, if reassuring stuff \u2013 there is no question these companies will be around for the long haul. All agreed that there is a lot of efficiency to be wrung out of current operations and that uncertainty and volatility are the new normal. Mssrs. Ramadorai and Nilekani talked about deepening client relationships and helping them leverage existing scenarios while Mr. Nayar made no bones about aggressively seeking market share, i.e. \u201ceating someone else\u2019s lunch.\u201d<\/p>\n<p>Presumably it is Satyam\u2019s lunch that we are talking about. But we didn\u2019t talk about Satyam &#8212; none of the panelists even mentioned the company\u2019s name, though the moderator did in a few joking asides. Of the ten or so questions from the floor, none were about increased client concerns with vendor financial transparency and viability.&#0160; The panel missed a major opportunity, perhaps the event\u2019s only main stage opportunity, to address the biggest elephant in the room. <\/p>\n<p>And so, while NASSCOM\u2019s first day was reassuring, even inspiring, on many levels, there\u2019s a lot more that needs to be said. I look forward to your comments and questions as the event unfolds &#8212; tomorrow brings the likely emergence of said elephant as I\u2019m having breakfast with NASSCOM leadership and participating on two panels. Stay tuned.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are priveleged this year to have AMR&#39;s own Dana Stiffler&#0160;at the NASSCOM show in Mumbai.&#0160; What a time to&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,81,87],"tags":[],"organization":[],"ppma_author":[19],"class_list":["post-4680","post","type-post","status-publish","format-standard","hentry","category-business-process-outsourcing-bpo","category-it-outsourcing-it-services","category-outsourcing-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NASSCOM: Pushing the Reset Button on an Industry, But Hush-Hush on Satyam - Horses for Sources | No Boundaries<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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