{"id":4023,"date":"2017-07-04T07:31:00","date_gmt":"2017-07-04T07:31:00","guid":{"rendered":"http:\/\/localhost\/projects\/horsesforsources\/accenture-expands-digital-frontier-with-intrepid-pearl-string-acquisitions_070417\/"},"modified":"2017-07-04T07:31:00","modified_gmt":"2017-07-04T07:31:00","slug":"accenture-expands-digital-frontier-with-intrepid-pearl-string-acquisitions_070417","status":"publish","type":"post","link":"https:\/\/www.horsesforsources.com\/accenture-expands-digital-frontier-with-intrepid-pearl-string-acquisitions_070417\/","title":{"rendered":"Accenture Expands its Digital Frontier with Intrepid \u2013 Another Pearl in the String of Acquisitions"},"content":{"rendered":"

Last week, Accenture announced the latest in its 2017 $1.8 B shopping spree with Boston-based mobile design and development company Intrepid<\/a>. This is a part of Accenture’s strategy to dominate the Digitally-driven Front Office with the vision to offer its clients a model with no business silos where the barriers between the front and back office are removed forever; as described in HfS’ Digital OneOfficeTM<\/sup><\/a>. Accenture’s strategy goes beyond the ambitions of growing and maintaining the largest digital agency in the world. It’s about building capabilities to impact its clients’ transformation, finding unique capabilities in opportunistic Geos, opportunities for pull-through with its other services, and a keen focus on impacting the customer experience. <\/p>\n

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Intrepid’s 150 employees will join Accenture Digital, the division where many of Accenture’s customer experience focused services reside.  Intrepid’s engineering talent and capabilities, such as it’s work with Saucony Stride lab — an app that helps runners analyze their stride for better performance–  falls right in line with the kind of digitally-driven customer experiences Accenture is looking to help its clients achieve.  There are also great client synergies between Accenture and Intrepid, in particular around P&G, Accenture’s marquee client for front office services and an organization which is at the forefront of value creation from front office services. <\/p>\n

Accenture was recently placed in the Winner’s Circle of our Digital Marketing Operations Blueprint<\/a>. This acquisition will further solidify its position, in a space where Accenture’s ability to replicate its Digital Front Office services across industries is also emerging as a competitive differentiator. The ‘string of pearls’ M&A strategy across the core pieces of digital transformation is illustrative of the service provider’s forward thinking vision for the evolution of this market. These acquisitions span across various core pieces of digital transformation, such as include aVVenta for content, Cimation for IoT consulting and Chaotic Moon for digital technology design and prototyping, complementing customer experience services and helping the service provider double its digital marketing operations business over the last two years.<\/p>\n

Accenture is putting together a differentiated and bold story for the digitally-driven front office. In fact, Accenture accounts for approximately 50% of the M&A activity since January 2017. Let’s look at some of the more recent Accenture recent acquisitions in 2017:<\/p>\n