{"id":2476,"date":"2020-08-08T16:12:00","date_gmt":"2020-08-08T16:12:00","guid":{"rendered":"http:\/\/localhost\/projects\/horsesforsources\/steve-jobs1997_080820\/"},"modified":"2020-08-08T16:12:00","modified_gmt":"2020-08-08T16:12:00","slug":"steve-jobs1997_080820","status":"publish","type":"post","link":"https:\/\/www.horsesforsources.com\/steve-jobs1997_080820\/","title":{"rendered":"You\u2019ve got to start with the customer experience and work backwards to the technology"},"content":{"rendered":"<p style=\"text-align: left;\">I don&#8217;t think any singular statement better described the world of technology in the last three decades:<\/p>\n<p><span style=\"color: #ff6600; font-size: 14pt; font-weight: bold;\"><strong>&#8220;You&rsquo;ve got to start with the customer experience and work backward to the technology. You can&rsquo;t start with the technology then try to figure out where to sell it.&#8221;&nbsp;<\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><em>&#8212; Steve Jobs 1997<\/em><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/oeqPrUmVz-o\" width=\"560\" height=\"314\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I don&#8217;t think any singular statement better described the world of technology in the last three decades: &#8220;You&rsquo;ve got to&#8230;<\/p>\n","protected":false},"author":3,"featured_media":2477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[874,861],"tags":[303],"organization":[],"ppma_author":[19],"class_list":["post-2476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-engagement","category-customer-experience-management","tag-enterprise-irregulars"],"yoast_head":"<!-- This site is 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