{"id":1888,"date":"2009-04-16T10:23:00","date_gmt":"2009-04-16T10:23:00","guid":{"rendered":"http:\/\/localhost\/projects\/horsesforsources\/kicking-off-the-innovation-discussions-oracles-roger-turnham\/"},"modified":"2009-04-16T10:23:00","modified_gmt":"2009-04-16T10:23:00","slug":"kicking-off-the-innovation-discussions-oracles-roger-turnham","status":"publish","type":"post","link":"https:\/\/www.horsesforsources.com\/kicking-off-the-innovation-discussions-oracles-roger-turnham\/","title":{"rendered":"Kicking off the “Innovation” discussions: Oracle’s Roger Turnham"},"content":{"rendered":"
<\/em><\/a> Innovation: What\u2019s in a Name?<\/strong>\n<\/p>\n Over the past four years I\u2019ve sat through BPO panel discussions on innovation, I\u2019ve listened to some of the world\u2019s largest BPO customers complain that they can\u2019t get it, while BPO providers claim great success in delivering it. Either somebody\u2019s lying or the word is like evolution: It\u2019s so broad a word that it can mean anything you want it to. To extend the analogy: Evolution is a word that means everything from change over time to the origin of matter, to a cosmic explosion that created everything, to why some of us are big and others blond and \u2013 my personal favorite \u2013 how goo turned into you. If \u201cinnovation\u201d is like evolution, it can mean anything, or everything, or nothing.\n<\/p>\n So, what is it?<\/p>\n <\/p>\n If you talk to a BPO customer, he wants his provider to \u201craise the bar\u201d every year — to make him faster, more nimble, competitive, \u2026 He wants a better mousetrap every year. If you are a provider of BPO services, innovation can mean a point release upgrade, consolidating two customer divisions into one, getting rid of a paper form with a self – service applet, or changing an algorithm to increase subprocess efficiency. So, back to the original question: what is it?\n<\/p>\n I\u2019ll contend that any of the above could be innovation \u2013 but only if they can be linked back to the CEO\u2019s goals for the year. In my opinion, this is the only way the BPO executive sponsor remains relevant in the board room, how the provider gets his renewal and add-on services, and how the customer and provider can work together toward a common innovation objective. I\u2019ll also suggest that the source of the objective each year be the second page of the annual report. The Big Guys usually put a letter there that, somewhere in the third paragraph, has three business imperatives for the coming year \u2013 the stuff they have to achieve to \u201craise the bar\u201d to the next level. Thus, being somewhat simple-minded, why shouldn\u2019t we use those three things as the subject matter for the next status meeting between the provider and customer? <\/p>\n In my next article, I\u2019ll use a case study to illustrate innovation through this mindset and what has to be there to enable it.\n<\/p>\nOne of the nicest guys in the BPO industry is <\/em>Oracle's<\/em><\/a> Roger Turnham. He's been Oracle's brains-behind-the-scenes since <\/em>BPO was a mere twinkle in Larry's eye<\/em><\/a> four years' ago. Many of you have been dazzled by Roger's Texan charm as the software giant develops its BPO partner program for service providers. He also has some very interesting views on innovation strategies that can add significant value to a BPO engagement. I am going to hone in on the "I" topic over the coming weeks, and asked Roger to kick off the discussions… over you you Mr T:<\/em>\n<\/p>\n