{"id":1708,"date":"2010-03-24T10:03:00","date_gmt":"2010-03-24T10:03:00","guid":{"rendered":"http:\/\/localhost\/projects\/horsesforsources\/free-research\/"},"modified":"2010-03-24T10:03:00","modified_gmt":"2010-03-24T10:03:00","slug":"free-research","status":"publish","type":"post","link":"https:\/\/www.horsesforsources.com\/free-research\/","title":{"rendered":"We’re letting our research do the talking – see for yourself"},"content":{"rendered":"
\"\"<\/p>\n

Just another Dog and Pony show… or is it?<\/p>\n<\/div>\n

We would like to thank so many of you for the fantastic support since we’ve launched the Horses for Sources research organization and are giving away three of our new research pieces in response to such a warm welcome into the analyst industry.<\/strong><\/p>\n

While we thought this was\u00a0 going to be a quiet little venture, where we sneaked onto the analyst\u00a0circuit virtually unnoticed, it’s been the total opposite, with so many people wanting to know what we’re doing, why we’re doing it and – most importantly – why we’re different<\/em> from the regular dog-and-pony analyst thing.\u00a0<\/p>\n

So why do<\/em> we think we’re a little bit different?\u00a0\u00a0<\/span><\/strong><\/span><\/p>\n

1) We have a massive social media presence<\/strong> where we have the ability to survey\u00a0large numbers of practitioners very, very quickly.\u00a0 We think we may just have the pulse on the outsourcing industry;\u00a0<\/p>\n

2) We track the demand<\/em> for outsourcing<\/strong>,\u00a0as opposed to\u00a0simply racking and stacking\u00a0canned data from suppliers (and taking their word for it);\u00a0<\/p>\n

3) We give practical advice to buyers<\/em> of outsourcing services<\/strong>, backed up by demand-side data;\u00a0<\/p>\n

4) Our audience<\/em> is the buyer of outsourcing<\/strong>, which is why we’ve partnered with the SSON<\/a> to service the largest buyer-audience of BPO services.\u00a0 Yes, our team spends most its time interacting with buyers, and not solely suppliers;<\/p>\n

5) We’re not afraid to call it how it is.<\/strong>\u00a0 While most analysts puff up their markets to keep their paying vendor customers happy, we’re just giving our audience the real deal.\u00a0 Outsourcing can represent the toughest, most challenging experience for executives today – careers can either be\u00a0made or broken over specific choices and decisions.\u00a0 Our goal is to educate our audience with real, practical advice.<\/p>\n

6) We’re letting our research do the talking.<\/strong>\u00a0 Unlike other research entities who stick their stuff behind a paywall, we’ve decided the proof is in the pudding, because we want people actually to\u00a0read<\/em> our stuff and call us up.\u00a0 So as a gesture of thanks for all the support we’ve received\u00a0during our first month on the job, we’re giving away three pieces of our latest research to give you an idea of what we’re all about:<\/p>\n

The IT Outsourcing and Business Process Outsourcing Industry Landscape in 2010<\/span><\/strong><\/span><\/a>\u00a0<\/span><\/strong><\/span><\/p>\n

Eradicating the Innovation Dearth in BPO – Practical Advice on how to Achieve it<\/span><\/strong><\/span><\/a><\/p>\n

Surviving the Aftermath of a Lift and Shift Transition<\/span><\/strong><\/span><\/a><\/p>\n

And we really do\u00a0welcome any comments \/ input on research you want to see from us, surveys we can run, webcasts you want us to do etc.\u00a0 Drop us an email to research@horsesforsources.com<\/a><\/p>\n

Cheers!<\/p>\n

The Horses Team<\/p>\n","protected":false},"excerpt":{"rendered":"

Just another Dog and Pony show… or is it? 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