{"id":1592,"date":"2010-11-17T10:34:00","date_gmt":"2010-11-17T10:34:00","guid":{"rendered":"http:\/\/localhost\/projects\/horsesforsources\/social-sourcing_110910\/"},"modified":"2010-11-17T10:34:00","modified_gmt":"2010-11-17T10:34:00","slug":"social-sourcing_110910","status":"publish","type":"post","link":"https:\/\/www.horsesforsources.com\/social-sourcing_110910\/","title":{"rendered":"The social sourcing train is leaving the station. Are you on it?"},"content":{"rendered":"
\"Lisa<\/a><\/p>\n

Lisa Ross<\/p>\n<\/div>\n

Who has much time these days to read big clunky whitepapers, or (dare we admit it), long-winded esoteric research reports? <\/strong><\/p>\n

People are increasingly demanding their daily serving of content served up in more digestible and less headache-inducing chunks, as our latest industry-wide study<\/a> reveals, where more than\u00a01000 study participants across the sourcing industry have voiced the increasing importance of blogs and social media as one of their preferred learning tools for Cloud Business Services.<\/p>\n

<\/span><\/p>\n

Lisa Ross<\/a>, our Senior Vice President, Market Development & Operations, has done a lot of thinking about what we call “social sourcing.” So we thought there was no better place than here on the blog to have her air her views about the importance of blogs and social media to the sourcing industry. \u00a0Lisa, take it away…<\/em><\/p>\n

The Social Sourcing train is leaving the station. Are you on it?<\/h1>\n

The proof really is in the pudding for us all to see \u2013just ask the professionals who recently took part in the Cloud Business Services study we ran jointly with The Outsourcing Unit at the London School of Economics. As this graphic shows, blogs, especially, are already mainstream social mediums for education to guide major strategic investments. \u00a0And analysts are the most sought-after information sources too. \u00a0(Good thing that we, at HfS Research, have both a media brand and a research powerhouse \u2013 lucky break!).<\/p>\n

\"Analysts<\/a><\/p>\n

Click chart to enlarge<\/p>\n<\/div>\n

In our industry, advisors, providers, and other analyst firms are trying to hop on the social bandwagon – visit many of their websites and you\u2019ll find all sorts of takes on social sourcing reality, like Share, Stay Connected, etc.<\/p>\n

\"Facebook,
\nThe huge challenge, however, is that they continue to struggle with positioning themselves as thought leaders: \u00a0What should I say? \u00a0How often should I say it? \u00a0Who am I even talking to? \u00a0Will anyone read past the title? And\u2026in the end, will anyone really care (especially sourcing buyers)???<\/p>\n

Having the courage<\/span> (operative word!) to say what you mean, the conviction<\/span> to back up your perspectives, the intelligence<\/span> to make a bit of sense, a twist of humor, and the audience<\/span> that really pays attention (easy to analyze via analytics) are challenges that Horses for Sources \/ HfS Research has conquered \u2013 and an additional reason why I joined here. \u00a0I see huge benefits in sharing energy, innovation, collegiality\u2026and a bit of smarts sprinkled in\u2026all feelings of \u201cfitting in\u201d to a larger whole that HfS\u2019s social networking scene has created. \u00a0Having a voice, a collective platform, a safe environment, and a listening ear \u2013 with a global reach \u2013 is something that no other firm in our industry has been able to crack. \u00a0The last time I looked, 37,000 others agreed and opted to sign on here!<\/p>\n

You can ignore it, rebel against it, say you have no time for it, or think it\u2019s just plain dumb. BUT\u2026c\u2019mon, the reality is that you can choose to either accept our pop culture reality and be part of a broader community than just your own, or you can run from it back to your nest. \u00a0 The data doesn\u2019t lie, and it\u2019s clear which industry stakeholders are struggling to reach their audiences, and those which are getting the message across. \u00a0Clearly consultants and advisors, whom I have had extensive experience with during my career, need to do a much better<\/em> job of educating both the IT and business buyer, when it comes to leading edge issues, such as the Cloud.<\/p>\n

Yes, you can run and hide OR try to go it solo, but, at the end of the day, when you ask yourself \u201cwhat did I do today to make the world a better place?\u201d you ought to consider having tapped into a larger social network \u2013 at least once \u2013 to find the answer. I\u2019ll bet once won\u2019t be enough.<\/p>\n

Lisa M. Ross is SVP, Market Development & Operations at HfS Research. \u00a0You can reach her at lisa dot ross at hfsresearch dot com <\/em>and Tweet her at @LisaRossHfS<\/strong><\/span><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Lisa Ross Who has much time these days to read big clunky whitepapers, or (dare we admit it), long-winded esoteric…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,93],"tags":[],"organization":[],"ppma_author":[19],"class_list":["post-1592","post","type-post","status-publish","format-standard","hentry","category-cloud-computing","category-social-networking"],"yoast_head":"\nThe social sourcing train is leaving the station. Are you on it? - Horses for Sources | No Boundaries<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horsesforsources.com\/social-sourcing_110910\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The social sourcing train is leaving the station. Are you on it? - Horses for Sources | No Boundaries\" \/>\n<meta property=\"og:description\" content=\"Lisa Ross Who has much time these days to read big clunky whitepapers, or (dare we admit it), long-winded esoteric...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horsesforsources.com\/social-sourcing_110910\/\" \/>\n<meta property=\"og:site_name\" content=\"Horses for Sources | No Boundaries\" \/>\n<meta property=\"article:published_time\" content=\"2010-11-17T10:34:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.horsesforsources.com\/wp-content\/uploads\/2010\/10\/Lisa-Ross-HfS-for-website.jpg\" \/>\n<meta name=\"author\" content=\"Phil Fersht\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pfersht\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Fersht\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horsesforsources.com\/social-sourcing_110910\/\",\"url\":\"https:\/\/www.horsesforsources.com\/social-sourcing_110910\/\",\"name\":\"The social sourcing train is leaving the station. Are you on it? - Horses for Sources | No Boundaries\",\"isPartOf\":{\"@id\":\"https:\/\/www.horsesforsources.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.horsesforsources.com\/social-sourcing_110910\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.horsesforsources.com\/social-sourcing_110910\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.horsesforsources.com\/wp-content\/uploads\/2010\/10\/Lisa-Ross-HfS-for-website.jpg\",\"datePublished\":\"2010-11-17T10:34:00+00:00\",\"dateModified\":\"2010-11-17T10:34:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.horsesforsources.com\/#\/schema\/person\/c4f084ff7ad43632f537b3b30918e69f\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.horsesforsources.com\/social-sourcing_110910\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horsesforsources.com\/social-sourcing_110910\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.horsesforsources.com\/social-sourcing_110910\/#primaryimage\",\"url\":\"http:\/\/www.horsesforsources.com\/wp-content\/uploads\/2010\/10\/Lisa-Ross-HfS-for-website.jpg\",\"contentUrl\":\"http:\/\/www.horsesforsources.com\/wp-content\/uploads\/2010\/10\/Lisa-Ross-HfS-for-website.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horsesforsources.com\/social-sourcing_110910\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horsesforsources.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The social sourcing train is leaving the station. Are you on it?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horsesforsources.com\/#website\",\"url\":\"https:\/\/www.horsesforsources.com\/\",\"name\":\"Horses for Sources | No Boundaries\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.horsesforsources.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.horsesforsources.com\/#\/schema\/person\/c4f084ff7ad43632f537b3b30918e69f\",\"name\":\"Phil Fersht\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.horsesforsources.com\/#\/schema\/person\/image\/86ee0c0ac2d033eed87f327162eb27f7\",\"url\":\"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2020\/11\/phill-150x150.png\",\"contentUrl\":\"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2020\/11\/phill-150x150.png\",\"caption\":\"Phil Fersht\"},\"description\":\"Phil Fersht is\u00a0a world-renowned analyst, writer and visionary in\u00a0emerging technologies, automation, digital business models, and the alignment of\u00a0enterprise operations to\u00a0drive customer impact and competitive advantage\",\"sameAs\":[\"http:\/\/hfsresearch.com\/team\/phil-fersht\",\"https:\/\/www.linkedin.com\/in\/pfersht\/\",\"https:\/\/x.com\/pfersht\"],\"url\":\"https:\/\/www.horsesforsources.com\/author\/phil-fherst\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The social sourcing train is leaving the station. Are you on it? - Horses for Sources | No Boundaries","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.horsesforsources.com\/social-sourcing_110910\/","og_locale":"en_US","og_type":"article","og_title":"The social sourcing train is leaving the station. Are you on it? - Horses for Sources | No Boundaries","og_description":"Lisa Ross Who has much time these days to read big clunky whitepapers, or (dare we admit it), long-winded esoteric...","og_url":"https:\/\/www.horsesforsources.com\/social-sourcing_110910\/","og_site_name":"Horses for Sources | No Boundaries","article_published_time":"2010-11-17T10:34:00+00:00","og_image":[{"url":"http:\/\/www.horsesforsources.com\/wp-content\/uploads\/2010\/10\/Lisa-Ross-HfS-for-website.jpg","type":"","width":"","height":""}],"author":"Phil Fersht","twitter_card":"summary_large_image","twitter_creator":"@pfersht","twitter_misc":{"Written by":"Phil Fersht","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.horsesforsources.com\/social-sourcing_110910\/","url":"https:\/\/www.horsesforsources.com\/social-sourcing_110910\/","name":"The social sourcing train is leaving the station. Are you on it? - Horses for Sources | No Boundaries","isPartOf":{"@id":"https:\/\/www.horsesforsources.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.horsesforsources.com\/social-sourcing_110910\/#primaryimage"},"image":{"@id":"https:\/\/www.horsesforsources.com\/social-sourcing_110910\/#primaryimage"},"thumbnailUrl":"http:\/\/www.horsesforsources.com\/wp-content\/uploads\/2010\/10\/Lisa-Ross-HfS-for-website.jpg","datePublished":"2010-11-17T10:34:00+00:00","dateModified":"2010-11-17T10:34:00+00:00","author":{"@id":"https:\/\/www.horsesforsources.com\/#\/schema\/person\/c4f084ff7ad43632f537b3b30918e69f"},"breadcrumb":{"@id":"https:\/\/www.horsesforsources.com\/social-sourcing_110910\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.horsesforsources.com\/social-sourcing_110910\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.horsesforsources.com\/social-sourcing_110910\/#primaryimage","url":"http:\/\/www.horsesforsources.com\/wp-content\/uploads\/2010\/10\/Lisa-Ross-HfS-for-website.jpg","contentUrl":"http:\/\/www.horsesforsources.com\/wp-content\/uploads\/2010\/10\/Lisa-Ross-HfS-for-website.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.horsesforsources.com\/social-sourcing_110910\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.horsesforsources.com\/"},{"@type":"ListItem","position":2,"name":"The social sourcing train is leaving the station. Are you on it?"}]},{"@type":"WebSite","@id":"https:\/\/www.horsesforsources.com\/#website","url":"https:\/\/www.horsesforsources.com\/","name":"Horses for Sources | No Boundaries","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.horsesforsources.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.horsesforsources.com\/#\/schema\/person\/c4f084ff7ad43632f537b3b30918e69f","name":"Phil Fersht","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.horsesforsources.com\/#\/schema\/person\/image\/86ee0c0ac2d033eed87f327162eb27f7","url":"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2020\/11\/phill-150x150.png","contentUrl":"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2020\/11\/phill-150x150.png","caption":"Phil Fersht"},"description":"Phil Fersht is\u00a0a world-renowned analyst, writer and visionary in\u00a0emerging technologies, automation, digital business models, and the alignment of\u00a0enterprise operations to\u00a0drive customer impact and competitive advantage","sameAs":["http:\/\/hfsresearch.com\/team\/phil-fersht","https:\/\/www.linkedin.com\/in\/pfersht\/","https:\/\/x.com\/pfersht"],"url":"https:\/\/www.horsesforsources.com\/author\/phil-fherst\/"}]}},"authors":[{"term_id":19,"user_id":3,"is_guest":0,"slug":"phil-fherst","display_name":"Phil Fersht","avatar_url":{"url":"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2024\/02\/Phil-Fersht-HFS-Updated.jpg","url2x":"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2024\/02\/Phil-Fersht-HFS-Updated.jpg"},"job_title":"","first_name":"Phil","last_name":"Fersht","user_url":"http:\/\/hfsresearch.com\/team\/phil-fersht","description":"Phil Fersht is\u00a0a world-renowned analyst, writer and visionary in\u00a0emerging technologies, automation, digital business models, and the alignment of\u00a0enterprise operations to\u00a0drive customer impact and competitive advantage"}],"_links":{"self":[{"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/posts\/1592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/comments?post=1592"}],"version-history":[{"count":0,"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/posts\/1592\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/media?parent=1592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/categories?post=1592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/tags?post=1592"},{"taxonomy":"organization","embeddable":true,"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/organization?post=1592"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/ppma_author?post=1592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}