{"id":1509,"date":"2011-05-12T15:12:00","date_gmt":"2011-05-12T15:12:00","guid":{"rendered":"http:\/\/localhost\/projects\/horsesforsources\/adp-analyst-day-051211\/"},"modified":"2011-05-12T15:12:00","modified_gmt":"2011-05-12T15:12:00","slug":"adp-analyst-day-051211","status":"publish","type":"post","link":"https:\/\/www.horsesforsources.com\/adp-analyst-day-051211\/","title":{"rendered":"Beyond Payroll?  Strodders puts ADP under the glass"},"content":{"rendered":"<p><strong>Keith Strodtman, HfS Research Fellow, was in the Big Apple to attend ADPs&#8217; analyst day. \u00a0And for the very few of you who don&#8217;t know Keith, he was recently running Ceridian&#8217;s HRO business for many years, until joining the HfS Research family&#8230; so picture the dynamic \ud83d\ude42<\/strong><\/p>\n<p><em>Here&#8217;s his report as the firm tries to move beyond payroll. Take it away, Strodders&#8230;<\/em><\/p>\n<div id=\"attachment_7995\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.hfsresearch.com\/node\/431\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7995  \" title=\"ADP-blog\" src=\"http:\/\/www.horsesforsources.com\/wp-content\/uploads\/2011\/05\/ADP-blog.png\" alt=\"\" width=\"203\" height=\"154\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">Strodtman puts ADP under the glass. Click to read the HfS RAPIDInsight.<\/p>\n<\/div>\n<p><span style=\"font-size: large;\"><span style=\"color: #ff6600;\"><strong>ADP Analyst Day Report Out<\/strong><\/span><\/span><\/p>\n<p style=\"text-align: justify;\">Fresh off of its solid third quarter earnings release, ADP hosted its annual Analyst Day meeting on May 4\u00a0in New York City.\u00a0 The event was held at the New York Hilton, the traditional site of the former HRO World conference that for many years served as an annual \u201creunion\u201d for those of us in the HRO industry (R.I.P. HRO World).\u00a0 ADP executives, including CEO, Gary Butler, Regina Lee, President of Major Accounts and Small Business, Carlos Rodriguez, President of National Accounts and Employer Services International, Mike Capone, Corporate Vice President and CIO, Jan Siegmund, Chief Strategy Officer and President of Added Value Services and several other senior executives delivered an information packed day full of product updates, market updates, and key initiative overviews.\u00a0 In this post, I will provide a few of the key observations from the event.\u00a0 For a comprehensive report of the day\u2019s information please read my HfS Research Rapid Insight report found at hfsresearch dot com.<\/p>\n<p style=\"text-align: justify;\">Most people are familiar with ADP as a payroll processor, but few providers can claim the broad range of other HR services that ADP has to offer.\u00a0 It HR services include:<!-- pagebreak --><\/p>\n<ul>\n<li>Payroll<\/li>\n<li>Benefits administration<\/li>\n<li>Talent management (recruiting and pre-employment screening, performance and succession, learning, and compensation)<\/li>\n<li>Time and labor management<\/li>\n<li>Retirement services<\/li>\n<li>Professional Employer Organization (PEO) services for smaller organizations<\/li>\n<li>Small employer health insurance services<\/li>\n<li>Employer tax services<\/li>\n<\/ul>\n<p>Most of these services can be delivered in a traditional service bureau model, SaaS, or business process outsourcing (BPO) model.<!-- pagebreak --><\/p>\n<div id=\"attachment_7483\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.hfsresearch.com\/node\/347\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7483\" title=\"KS head shot\" src=\"http:\/\/www.horsesforsources.com\/wp-content\/uploads\/2011\/03\/KS-head-shot.jpg\" alt=\"Keith Strodtman, HfS Research Fellow\" width=\"252\" height=\"353\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">Keith Strodtman, HfS Research Fellow (click for bio)<\/p>\n<\/div>\n<p style=\"text-align: justify;\">A big part of the analyst day was devoted to providing updates on ADP\u2019s key technology initiatives.\u00a0 The company has been investing heavily in a technology refresh over the past several years and they had a lot to show.\u00a0 Product managers demonstrated Workforce Now HCM, the Workscape compensation module, Vantage HCM, and ADP Mobile.<\/p>\n<p style=\"text-align: justify;\">Workforce Now was originally released 18 months ago and already has over 10,000 customers using it.\u00a0 It was originally targeted at companies with less than 1,000 employees.\u00a0 Since then, ADP has refined its target for the product to focus on less complex customers some of which may have more than 1,000 employees.\u00a0 In fact, the company reported that it has more than 70 customers with more than 1,000 employees on the product.\u00a0 Product managers did demonstrations of version 3.0 of the product and it was clear that a number of user enhancements have been made since the initial release.<\/p>\n<p>Vantage HCM is ADP\u2019s new solution targeted at the complex domestic customer market.\u00a0 Like Workforce Now, the product is an integrated suite of HR, benefits, payroll, talent, and time and labor functionality.\u00a0 The product represents a pretty significant leap forward from its predecessor product, ADP Enterprise.\u00a0 Vantage HCM is about to enter pilot customer implementations, launch is planned in the fall, and general availability is targeted for the first quarter of 2012.\u00a0 The company has plans to introduce a global system of record capability in 2012 or 2013, specifics were not provided.<\/p>\n<p>Both Workforce Now 3.0 and Vantage HCM sport ADP\u2019s new Revolution Interface, a rich Web 2.0 interface that provides a user experience that is more like a consumer web experience.\u00a0 A new integrated database, new talent management capabilities, improved search, enhanced workflow, social media integration, and built in business intelligence are some of the new capabilities that should be appealing to customers.<\/p>\n<p>ADP Mobile is the company\u2019s new mobile application that works with both Workforce Now and Vantage HCM.\u00a0 It is evident that ADP has learned a lot from its first mobile solution, ADP RUN, which is targeted at small businesses.\u00a0 I had a chance to play around with the mobile application and found it to be intuitive and functional.\u00a0 ADP Mobile will be available natively on the iPhone and iPad and as a mobile web application for other hand-held devises such as Blackberry and Android.<\/p>\n<p>I was surprised by the speed with which ADP is refreshing its technology platforms.\u00a0 We have come to expect rapid development from smaller technology companies who don\u2019t have a lot of legacy systems and customers but it is a new experience to see a company with such a large legacy base move with such relative speed.\u00a0 It should be interesting to monitor market reaction as the refresh moves into the larger market segments with Vantage HCM.<\/p>\n<p>The HR BPO business is going strong at ADP.\u00a0 They now have over 160 customers live on the large market BPO offerings: Comprehensive Outsourcing Solutions (COS) and GlobalView, with over 80 customers each.\u00a0 The lower mid-market offering, Workforce Now COS, has over 500 customers.\u00a0 A recent ADP\/PwC total cost of ownership studies show that COS customer save on average 40% over the cost of performing the same HR processes in-house.\u00a0 Look for the company to continue to invest in broadening the global reach of its BPO service, now available in about 70 countries.<\/p>\n<p>ADP is clearly not the company it was a decade ago.\u00a0 Now with a broad range of HR solutions beyond payroll and technology that can compete well with so called \u201cbest of breed\u201d solutions, it will be hard to ignore Big Red in the HR service market.<\/p>\n<p><span style=\"font-size: medium;\"><span style=\"color: #ff6600;\"><strong>For more details, please read the HfS Research <a href=\"http:\/\/www.hfsresearch.com\/node\/431\" target=\"_blank\" rel=\"noopener\">RAPIDInsight on the ADP Analyst Day<\/a>.<\/strong><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keith Strodtman, HfS Research Fellow, was in the Big Apple to attend ADPs&#8217; analyst day. \u00a0And for the very few&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,79,80],"tags":[116],"organization":[],"ppma_author":[19],"class_list":["post-1509","post","type-post","status-publish","format-standard","hentry","category-business-process-outsourcing-bpo","category-hr-outsourcing","category-hr-strategy","tag-adp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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