{"id":1300,"date":"2012-12-18T17:20:00","date_gmt":"2012-12-18T17:20:00","guid":{"rendered":"http:\/\/localhost\/projects\/horsesforsources\/tiger_tales_partiv_121812\/"},"modified":"2012-12-18T17:20:00","modified_gmt":"2012-12-18T17:20:00","slug":"tiger_tales_partiv_121812","status":"publish","type":"post","link":"https:\/\/www.horsesforsources.com\/tiger_tales_partiv_121812\/","title":{"rendered":"Tiger Tales Part IV\u2026 The sourcing industry&#8217;s virtuous cycle"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>And just when you&#8217;d\u00a0forgotten\u00a0we hadn&#8217;t published the final installment of our interview with\u00a0Genpact\u2019s CEO\u00a0NV \u201cTiger\u201d Tyagarajan&#8230;<\/strong> here&#8217;s the\u00a0final installment of our interview with\u00a0Genpact\u2019s CEO\u00a0NV \u201cTiger\u201d Tyagarajan.<\/p>\n<blockquote>\n<p>The more you understand your processes, the better you can redesign them. Better processes produce better data. Better data gives better insights. The better your insights, the smarter you run the company and the smarter the decisions you make. It becomes a virtuous cycle.<\/p>\n<p>NV \u201cTiger\u201d Tyagarajan, President and CEO of Genpact, 2012<\/p>\n<\/blockquote>\n<p><span style=\"color: #0000ff;\"><strong>Phil Fersht (CEO, HfS Research)<\/strong>: Tiger, there\u2019s been a lot of talk lately of changing the image and even the <a href=\"http:\/\/www.hfsresearch.com\/HfS-Survey-Rebranding-of-Outsourcing-Time-to-Lose-the-O-Tag\" target=\"_blank\" rel=\"noopener\">terminology of BPO<\/a>. Do you think it matters who we are perceived as and what we call ourselves?<\/span><\/p>\n<div id=\"attachment_12456\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.genpact.com\/home\/about-us\/board-of-directors\/boardofdirectorsinnerpage?name=NV%20%22Tiger%22%20Tyagarajan\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-12456 \" title=\"Tiger_Genpact_Part_IV\" src=\"http:\/\/www.horsesforsources.com\/wp-content\/uploads\/2012\/12\/Tiger_Genpact_Part_IV.png\" alt=\"\" width=\"270\" height=\"239\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">NV \u201cTiger\u201d Tyagarajan is President and CEO, Genpact (click for bio)<\/p>\n<\/div>\n<p style=\"text-align: justify;\"><strong>NV \u201cTiger\u201d Tyagarajan (CEO, Genpact):<\/strong>\u00a0I think it matters a lot. Five years back we created the terminology <em>business process management<\/em>. In all our corporate communications we have never used the word BPO. We have always used the terminology business process management and technology services company to describe ourselves. It was tough to get everyone else in the industry\u2014other providers, the press, analysts, advisors, employees\u2014to use terminology other than BPO.<\/p>\n<p style=\"text-align: justify;\">Now, finally, driven by the economy, the whole industry is jumping there. We always believed the business we are in is really two businesses:<\/p>\n<ul style=\"text-align: justify;\">\n<li>I am going to help you run your company better. It will be more efficient and effective. It will produce better output. I will take you on that journey. First, we fix your processes and then we bring in technology.<\/li>\n<li>They make decisions every point along the way. Do I invest here or there? Do I accept this customer or that one? Do I price like this or that? Should I take that risk or not? Our job is to help companies make better, smarter decisions. We do that using two aspects:<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><em>Data<\/em>. There\u2019s so much data coming out you can use it to build insights to make smarter decisions. Make it more predictive so companies can make those decisions before it\u2019s needed.<\/p>\n<p style=\"text-align: justify;\"><em>Processes.<\/em> How do you redesign your processes to make smarter decisions around how the process<!-- pagebreak --> should run?<\/p>\n<p>The more you understand your processes, the better you can redesign them. Better processes produce better data. Better data gives better insights. The better your insights, the smarter you run the company and the smarter the decisions you make. It becomes a virtuous cycle.<\/p>\n<p>We have seen that happen with long-term relationships. We think this is what our industry should be known for.<\/p>\n<p>Clients have to have that vision. If they don\u2019t, they are stuck in transactional, easy stuff. They also have no expectation other than dollars per hour.<\/p>\n<p>The second reason this is important is: How do you attract the best talent? If people think this industry is nothing but drudgery work, you are not going to attract the best and brightest in the world. Clearly, talent is going to be a big question mark in the long run. So, how do you become the best attractor of talent? You have to make your company an exciting place to work. That\u2019s how you drive intellectual capital. We have to create role models people can follow.<\/p>\n<p><span style=\"color: #0000ff;\"><strong>Phil:<\/strong> Tiger \u2013 it\u2019s been great catching up again \u2013 I am sure the HfS community, \u00a0have really appreciated reading your insights.<\/span><\/p>\n<p><em>NV \u201cTiger\u201d Tyagarajan (pictured) is Chief\u00a0Executive\u00a0Officer for Genpact. \u00a0You can view his full bio by <\/em><a href=\"http:\/\/www.genpact.com\/home\/about-us\/board-of-directors\/boardofdirectorsinnerpage?name=NV%20%22Tiger%22%20Tyagarajan\"><em>clicking here<\/em><\/a><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #ff6600; font-size: medium;\">Click <span style=\"color: #0000ff;\"><a href=\"http:\/\/www.horsesforsources.com\/?s=Tiger%20Tales\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\">here<\/span><\/a><\/span> to read the whole interview<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>And just when you&#8217;d\u00a0forgotten\u00a0we hadn&#8217;t published the final installment of our interview with\u00a0Genpact\u2019s CEO\u00a0NV \u201cTiger\u201d Tyagarajan&#8230; here&#8217;s the\u00a0final installment of&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,835,78,88,832],"tags":[303],"organization":[],"ppma_author":[19],"class_list":["post-1300","post","type-post","status-publish","format-standard","hentry","category-business-process-outsourcing-bpo","category-f-a","category-hfsresearch-com-homepage","category-outsourcing-heros","category-sourcing-best-practises","tag-enterprise-irregulars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - 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