{"id":1237,"date":"2013-07-21T14:16:00","date_gmt":"2013-07-21T14:16:00","guid":{"rendered":"http:\/\/localhost\/projects\/horsesforsources\/socialed-out_072113\/"},"modified":"2013-07-21T14:16:00","modified_gmt":"2013-07-21T14:16:00","slug":"socialed-out_072113","status":"publish","type":"post","link":"https:\/\/www.horsesforsources.com\/socialed-out_072113\/","title":{"rendered":"Is it time to de-social our lives?"},"content":{"rendered":"
<\/p>\n
Shall we go home and tweet each other instead?<\/p>\n<\/div>\n
The hype over social media is over. \u00a0While most of us – as individuals – have found the right uses for social media in our personal and professional lives, its potential<\/em> has, for now, been pretty much\u00a0realized.<\/p>\n
We can network like never before, communicating electronically with girlfriends we haven’t seen since our teens, with people with whom we once worked, forgot about, and probably will never see again, and with people we were subjected to at college and never really liked, whose Facebook pics of their kids seem mildly more than interesting than the presentation we are supposed to be reviewing.<\/p>\n
Not only that, we are being deluged with crap from people we really don’t need – or want – to hear from, and will never acknowledge or respond to. \u00a0How important is it that someone I barely know just updated her LinkedIn profile, or someone I once fired just endorsed me for my management skills (seriously)? \u00a0How critical is it that my competitors are tweeting their own yawn-inducing PR at a faster rate than my firm… to no-one in particular?<\/p>\n
If your life is anything like mine, you simply cannot cope with the velocity of electronic bullish*t surrounding your day. Let’s face facts here, folks… social media has become a distraction – and, (I hate to admit it), probably a big fat waste of time. It has also dragged me into having ridiculously superficial relationships with people I probably do not need to invest my time with, being ridiculously superficial.<\/p>\n
While social has played a great purpose in expanding my electronic database and reconnecting me with all these people my life didn’t really need back in it, it’s now reached a point where I am trying to figure out how to de-social<\/em> myself from some of this rubbish.<\/p>\n
And to prove that “social” really doesn’t count for much when it comes to enterprise strategy, this is where it ranked as an enterprise priority, in our recent state of industry study conducted with KPMG:<\/p>\n