<\/a><\/p>\nBarbra McGann is MD Research, Healthcare and Life Sciences, HfS<\/p>\n<\/div>\n
Barbra: <\/strong>Sangita, this is some significant change we are talking about with interconnections and digitalization. It\u2019s going to take another many-syllable word: re-imagination\u2014stepping outside of what is it that we are doing day to day, reminding ourselves that this is really all about the patient and considering how create the right process to get them to the health and care they need at the time they need it in way that they can afford to pay for it, or get help to pay for it.<\/span><\/p>\nSangita: <\/strong>And the word that you used, the reimagining, is the most powerful part. Across every process thanks to digital technology at the front and automation at the backend, really every process that touches the patient can be reimagined. And that’s really in essence the huge opportunity that lies before us.<\/p>\nIf you see the number of startups that are there that are leveraging cloud in the form of digital technologies and disruptive traditional business models, it’s just astounding. I was just reading about a startup (Theranos) started by Elizabeth Holmes, which could disrupt the diagnostics business, using a drop instead of a vial of blood for tests and taking lab reports on line. So cloud and digital is reality.<\/p>\n
I think is very exciting for new age providers like ourselves because of the opportunities it provides and therefore levels the playing field for all. Because it’s new it would be the same for IBM, it would be the same for Accenture and the same for us. So that’s what’s exciting. I think cloud is the best disruption to have happened for any new age service provider.<\/p>\n
Barbra:<\/strong> Earlier, you mentioned analytics. Will you tell us a little bit about how Opera plays a role in analytics for Wipro and its clients? It was a big announcement and a very strategic move for Wipro to invest in Opera. How this is playing out in the healthcare industry? What role do they take in helping to realize the vision?<\/span><\/p>\nSangita:<\/strong> Opera has been an interesting partnership. What Opera was known for was building algorithms used in the payer and provider space: in the provider space for revenue leakage, utilization of hospitals, and in the payer space for fraud and abuse detection. They had a number of use cases for payer and provider. Now we are working with them to build use cases for life sciences, largely in the R&D and clinical trial space.<\/p>\nWe have also used Opera on the backend for all the service desks supporting business process outsourcing. We leveraged Opera to drive analytics that can help us drive better user experience and a quantum jump in productivity.<\/p>\n
Barbra: <\/strong>It sounds like there’s quite a bit going on with clients directly, as well as internally, on Wipro’s own processes and activities around outsourcing services.<\/span><\/p>\nSangita:<\/strong> They have data scientists who can build algorithms that can detect patterns, remove false positives, so on and so forth\u2026 really almost any business problem. The constraint that we have if any, Barbra, is Wipro having access to customers where they call us in assuming that we can help them with their business problem. Our brand is more synonymous with cost takeout. And so that’s a big constraint. But once we have worked with a customer and have gained their trust and confidence, then we move forward and proactively propose value added propositions like what we can do with Opera \u2013 this is how we define success.<\/p>\nBarbra:<\/strong> Certainly a key change we have seen as the sourcing industry has matured, Sangita, is that partnerships between service buyers and providers bring more long term value to both parties where\u00a0trust has been established. You have said that personal interaction and networking is incredibly critical. What would you recommend being effective this way in networking?<\/span><\/p>\nSangita: <\/strong>It’s important to learn from anybody and everybody, Barbra. Thanks to the digital world we are no longer as siloed as we were before when you could network only by meeting people physically. Now all of that has been disrupted and you can meet anyone, anytime virtually. In addition, you know there is so much access and information that you can have about who to connect with and how to connect through social media.<\/p>\nEach one of us is unique and we hear and have read this a dozen times but yet we do so little about it. Each one of us is passionate about something, and we have the opportunity to be a thought leader in that area. And I think one should always go out there and network and be known for something. I am still not there 100 percent but it is definitely in one my strategic to dos. And I am learning hard from the millennials on how to get really active and relevant and sort of cool in the digital world as well.<\/p>\n
Barbra:<\/strong> You have inspired me to do that, too, Sangita!\u00a0Thank you so much for sharing your passion for patient centricity and Wipro\u2019s role in helping healthcare and life sciences companies achieve it. We will be watching for more of it online @sangitasingh101 and @wiprohealthcare.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Sangita Singh is Chief Executive, Healthcare & Life Sciences, Wipro (Click for Bio) I recall when I founded HfS Research…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,51,78,81,88,831,98],"tags":[163],"organization":[],"ppma_author":[19],"class_list":["post-1012","post","type-post","status-publish","format-standard","hentry","category-business-process-outsourcing-bpo","category-cloud-computing","category-hfsresearch-com-homepage","category-it-outsourcing-it-services","category-outsourcing-heros","category-smac-and-big-data","category-the-as-a-service-economy","tag-barbra-mcgann"],"yoast_head":"\n
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